"Michael Fertik and David Thompson have created an invaluable guide for anyone who is concerned about their reputation in the brave new world of the Internet."

"Do you know what Google Truth or the Streisand Effect are? You will and you should. Read this book and prepare yourself for the trench warfare that is Wild West 2.0."

"Fertik and Thompson, respectively CEO and chief privacy officer at ReputationDefender, tackle online defamation, which can cause a company significant damage with only a few mouse clicks. The good news is that if you are prepared, you can defend your company and make sure that its online image is a true reflection of reality.

Likening the Internet to the new frontier of the American Wild West, the authors explore the challenges of being in a world that is instant, permanent, and anonymous. They provide valuable insight into the quandary of “Google Truth,” why people attack each other online, and the different types of Internet attacks. Of particular usefulness are the chapters on how to measure this type of damage, including how to do an online reputation audit. They stress the benefits of a proactive defense and show how to recover after the damage has been done.

Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation. (June)"

"An excellent guide to safeguarding reputation from the perils of the open, wild, and often rough-and-tumble Internet. Fertik and Thompson offer sage advice for how people can protect themselves against gossip, falsehoods, bullying, and other online threats.”

“The Internet does not forget. In an age of comprehensive digital memory, Wild West 2.0 offers not only first-rate analysis, but real-world practical tips on how to defend your reputation and survive the digital memory storm.”

“Wild West 2.0 should be mandatory reading for businesses—especially in these wild days of social media playing the role of Billy the Kid. Conducting business online without this book is like facing a gang of desperados with nothing but a cap gun. I recommend it highly to guerrilla marketers everywhere.”

“The Internet is a fast, convenient source of false information. Read Wild West 2.0 to find out how to protect yourself.”

“Wild West 2.0 is a wake-up call to parents everywhere. The Internet is our children’s new playground, fraught with online bullies and attackers. Fertik and Thompson remind us that we need to supervise them on this new frontier, and provide tips on how to take action if our loved ones are harmed online. A must-read for anyone with a computer, an Internet connection, or a family to protect.”

“Your business reputation and personal privacy are at risk in ways you never thought possible. Wild West 2.0 compellingly explains the risks and blind spots created by the ‘social Internet,’ and teaches individuals and businesses how to succeed in the new cyberworld.”